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Its new beauty collections will be promoted during "The Fashion Edit," airing February 13th - March 22nd.
February 10, 2014
By: Jamie Matusow
Editor-in-Chief
HSN is stepping up its game when it comes to fashion – and selling affordable beauty collections by experts. The Home Shopping Network will air “The Fashion Edit,” the company’s annual spring fashion series, February 13th through March 22nd. As part of the series, HSN will debut a selection of beauty, fashion, accessories, and jewelry collections from industry experts, including the new makeup line, Carmindy & Co; as well as innovative hair care tools and styling products from Jose Eber. The Carmindy & Co collection will premiere during HSN’s weekly Beauty Report on Thursday, February 27 th. The products, which will retail for $32 to $59, include a smoky eye palette, a 5 minute face kit, and a crayon lip trio. The packaging created for Carmindy & Co (shown) stands out in baby blue, with a white logo. Jose Eber will appear on the Beauty Report with Carmindy, where they will both be making over women from a live studio audience – after debuting his own line of styling tools and products on February 26th. Jose Eber’s new hair styling product collection, exclusive to HSN and his salons, will be priced at $17.50 – $22. “HSN’s ‘The Fashion Edit’ is the ultimate shopping event, created to help our customer update her wardrobe for Spring,” says Anne Martin-Vachon, Chief Merchandising Officer for HSN. “We’ve done all the leg work for her and paired together seasonal trends with classic essentials so she can walk out the door feeling confident and stylish.”
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